The global network traffic analyzer market is forecast to reach USD 2.93 Billion by 2026, according to a new report by Reports and Data. Network traffic analysis is used for the purpose of reviewing, recording, and analyzing network traffic for security, performance, and general network operations management. Extensive information exchange is one of the most significant results of advanced information technologies. This evolution has brought many benefits to our society when it comes to international cooperation, information dissemination, business opportunities, and more. The rapid adoption of technologies like the Internet of Things are exponentially creating more data threats. Network traffic analysis provides the network administrators the means to investigate and suggest responses and solutions quickly.

The growing adoption of cloud-based enterprise applications has helped in reducing IT costs. Moreover, the ever-increasing popularity of IoT, AI, and big data analytics in the region will also influence market growth in APAC. The growing adoption of smartphones, coupled with the penetration of the internet, will boost the market for e-commerce websites and applications.

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Network traffic analysis plays a crucial role in ensuring the security, performance, and overall operational efficiency of networks. By intercepting and examining messages, network administrators can gain valuable insights into consumer behavior, identify anomalies, and detect potential security threats. This process involves recording, reviewing, and analyzing the flow of information between customers and businesses.

In terms of market share, North America dominated the network traffic analysis market, accounting for approximately 30% in 2018. This can be attributed to several factors. Firstly, the region has witnessed substantial investments in digitalization and e-commerce, which have propelled the demand for network traffic analysis solutions. Secondly, North America has been quick to adopt new and advanced technologies, such as cloud computing, the Internet of Things (IoT), machine learning, artificial intelligence (AI), and big data. These technologies have further accelerated the growth of the market in the region.

Additionally, North America serves as a hub for major market vendors who consistently introduce new products to the market. The presence of these vendors not only drives innovation but also fosters competition, contributing to the overall growth of the network traffic analysis market in the region.

Overall, the combination of early technology adoption, increased investments, and a thriving vendor landscape has positioned North America as a key player in the network traffic analysis market.

 Top Companies Operating in the Global Network Traffic Analyzer Market:

SolarWinds, Cisco Systems, ManageEngine, NETSCOUT Systems, Ipswitch, Kentik, Genie Networks, Colasoft, Hewlett Packard Enterprise (HPE) Company, Nokia Corporation, Plixer, CA Technologies, and NetFlow Auditor, among others.

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The global market is further segmented into type and application:

End-Use Outlook (Revenue, USD Million; 2018-2028)

• Network Monitoring
• Network Security Management
• Traffic Management
• Customer Data Analysis
• Others

Component Outlook (Revenue, USD Million; 2018-2028)

• Solution
• Services

Deployment Mode Outlook (Revenue, USD Million; 2018-2028)

• Cloud
• On-Premises

Organization Size Outlook (Revenue, USD Million; 2018-2028)

• Small and Medium Sized Enterprise
• Large Enterprises

Industry Vertical Outlook (Revenue, USD Million; 2018-2028)

• Healthcare and Life Sciences
• Retail and E-commerce
• IT and Telecommunication
• Transport and Hospitality
• Banking, Financial Services, and Insurance (BFSI)
• Others

 Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.

• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
• Latin America (Brazil, Rest of LATAM)
• Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Further key findings from the report suggest

• Among the end uses the traffic management accounted for the largest market share of ~27% in the year 2018. Network traffic management manages, controls, and reduces network traffic whenever necessary. It is used to reduce internet bandwidth, for example, by the network scheduler. It is used by network administrators to minimize latency, congestion, and data loss.
• A cloud-deployed network provides better control over the network, allowing a firm to prioritize traffic between the system and the internet so that more bandwidth is available for essential users and applications.
• Network security management is forecasted to witness the highest growth rate of 6% during the forecast period. With the increasing dependence on technology, it is becoming crucial to secure every aspect of online information and data. As the internet penetrates and computer networks become complicated, data integrity has become one of the most significant elements for businesses to consider.
• A stable and efficient network security management system is essential to protecting the company and client data. An ideal network security system helps businesses in reducing the risk of data theft and sabotage.
• Among the components, the solutions accounted for a larger market share of ~54% in the year 2018. The solutions are used by end-use industries for applications such as operations, human resources, financial, IT, marketing, and sales, among others.
• The services segment is forecasted to witness a higher growth rate of 17.0% during the forecast period. The segment is further classified into managed and professional services.
• North America held the largest market share of ~30% in the year 2018. The growing investments in digitalization and e-commerce are governing the market in the region. The region has adopted new and advanced technologies at a very early stage. High penetration of cloud technology, the internet of things, machine learning, artificial intelligence, and big data, among others, are propelling the market in North America. Moreover, the region is a hub for significant market vendors who are increasingly launching new products in the market.

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