The Global TV Analytics Market is forecast to reach USD 8,808.5 Million by 2028, according to a new report by Reports and Data. The rapid adoption of cloud-based services and the growing application of the internet of things (IoT) are the major factors contributing to market growth. TVs today can be experienced across multiple devices. Mobile ad investments and digital videos will play a crucial role in the same. For instance, Netflix can be watched on the TV set as well as on the smartphone. With multiple streaming apps like Crackle, TubiTV, and Popcorn Time, more potential investments on advertising on cross-screen television campaigns are made. Amazon is another example in the market with a free ad-supported version of its Prime Video platform.
The shift towards content delivery and consumer behavior, driven by advanced digital technologies, offers opportunities to organizations to understand their viewers more accurately. This will further help them to understand the appropriate marketing strategies. Traditional Gross Rating Point (GRP) measurement provided advertisers with sound feedback. However, analyzing the data and programmatic ad buying capabilities, marketers can understand the effectiveness of an ad spend in driving brand awareness, favorability, intent, loyalty, and sales. Accessibility of real-time data allows advertisers with optimization of campaigns.
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Programmatic television advertising involves leveraging data from set-top boxes and other sources to provide advertisers with valuable insights about their viewers. By analyzing this data, advertisers can target specific audiences more effectively. This approach allows for more precise ad placements and better return on investment.
Entertainment companies and players in the industry are actively working on measuring audiences across various platforms, including traditional television, streaming services, and digital platforms like YouTube. This cross-platform measurement aims to provide a comprehensive view of audience behavior and preferences, enabling advertisers to optimize their campaigns across different channels.
YouTube is indeed one of the most significant digital video players globally. The YouTube television app has gained popularity in households and living rooms worldwide. It provides users with a convenient way to access a wide range of video content on their TVs. Additionally, YouTube's availability on smartphones allows for a seamless cross-device experience, enabling users to enjoy videos wherever they are.
With its extensive reach and diverse content offerings, YouTube presents a valuable platform for advertisers to connect with their target audience. The platform's sophisticated data tools and targeting capabilities help advertisers make informed decisions about ad placements and reach their desired viewers effectively.
Some leading companies operating in the global TV Analytics Market:
Google, IBM Corporation, Zapr, The Nielsen Company LLC, TVSquared, ALPHONSO INC., 605, Amobee Inc., TVBEAT INC., Clarivoy, DCMN, Blix, FiscOwl LLC, H-Tech, Realytics, Edgeware AB, FourthWall Media, Sorenson Media, iSpot.tv Inc., Parrot Analytics Limited, Conviva Inc, Admo.tv, iQ Media Group Inc., and BrightLine Partners LLC., among others.
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The global market is further segmented into type and application:
Component Outlook (Revenue, USD Billion; 2018-2028)
- Services
- Support and Maintenance
- System Integration
- Training
- Software
Deployment Type Outlook (Revenue, USD Billion; 2018-2028)
- On-premises
- Cloud
Transmission Type Outlook (Revenue, USD Billion; 2018-2028)
- Over-The-Top (OTT)
- Cable TV
- Satellite TV or DTH
- Internet Protocol Television (IPTV)
End Use Outlook (Revenue, USD Billion; 2018-2028)
- Content Development
- Competitive Intelligence
- Customer Lifetime Management
- Churn Prevention And Behavior Analysis
- Others
Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
- Latin America (Brazil, Rest of LATAM)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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